Join Nebraska Cattlemen

Membership at the grass roots begins with YOU! Make your voice heard on the issues that matter to you and the future! Join Nebraska Cattlemen today!

Cattle Industry Buyer's Guide

The Cattle Industry Buyer's Guide is a database dedicated to beef cattle producers, helping them find the products & services they need.

Nebraska Cattleman Magazine

The Nebraska Cattleman magazine is the official publication of Nebraska Cattlemen. 

Featured Sponsor

Featured Sponsor

Featured Sponsor

Featured Sponsor

The Beef State License Plate

Beef Sustainability Assessment Survey

You have probably noticed in recent years the emergence of a new term, “sustainable beef.” What this means and why we even need to discuss it are certainly topics for debate; however, major retail purchasers of beef in the U.S. have made declarations they will begin sourcing “sustainable beef” in the coming years. This term also appears frequently in questions posed to beef producers by our consumers. This means it will impact us whether we want it to or not. Too often beef has let others define our story and when it comes to some of the key themes of sustainability the U.S. beef community has a great story to tell.

In this effort, the National Cattlemen’s Beef Association (NCBA) has undertaken significant scientific research in to the sustainability of beef production. This research is funded by the beef checkoff. The first phase of the Beef Industry Sustainability Assessment has been completed using data from the Meat Animal Research Center in Clay Center, Nebraska. The results were recently certified by NSF International, lending credible, third-party verification to the study, helping to prove that beef is sustainable. The results of phase one can be found HERE.

In phase two of the assessment, the work is being expanded to include data from individual cattle producing regions across the country. By looking at regional practices and incorporating that information into the study, the research will be more representative and we will be better able to tell the beef story through sound science. To accomplish this goal we need help from you, beef producers!

We are asking cow-calf and stocker operators to complete this 15 min survey, all results will be confidential and will not be traceable to the individual operation. CLICK HERE FOR SURVEY

We are asking feedyard operators to complete this 25 min survey, all results will be confidential and will not be traceable to the individual operation. CLICK HERE FOR SURVEY

The Beef Industry Sustainability Assessment is not an attempt to force a change in practices or advocate a one-size-fits-all approach to beef production. There are few things less sustainable than a one-size-fits-all approach. Rather, we are working to prove and showcase beef’s improved sustainability overtime. If you are interested in learning more about this Beef Checkoff Research Program please visit Thank you for your help in this important project for the beef industry.

This Is Nebraska