2024 Nebraska Beef Ambassador Contest Winners

LINCOLN, NE (June 19, 2024) - Nebraska Cattlemen’s NCW - Consumer Education and Promotion Committee is pleased to announce the results of the 2024 Beef Ambassador Contest.

Contest judge, Traci Grabenstein said, "The contestants were top-notch and are ready to spread their knowledge of the beef industry. We look forward to watching these young leaders continue to sharpen their beef advocacy skills throughout the next year."

2024 Beef Ambassador Contest Results

 Collegiate Winner

Spencer Walahoski, Overton

West Texas A&M University

Senior Winner

Leah Christen, Steinauer

Lewiston Consolidated Schools


The Nebraska Beef Ambassador Contest and Beef Advocacy Training provides an opportunity for future beef industry leaders, ages fourteen to twenty-four years old, to sharpen their advocacy skills and strengthen their knowledge of the key issues facing the number one industry in Nebraska.

The Beef Ambassador Contest requires participants to address current issues facing the beef industry with both a written response and a mock media interview. The contest is separated into two divisions, senior and collegiate. Cash prizes are awarded, and the two first-place division winners receive a belt buckle. The first-place junior and collegiate winners become official Nebraska Beef Ambassadors for a full year. They will work to educate consumers and students on the importance of beef. At the end of their one-year term, the collegiate Nebraska Beef Ambassador will be awarded a scholarship on behalf of the Nebraska Cattlemen Research and Education Foundation.

The 2024 Nebraska Beef Ambassador Contest and Advocacy Training was held on June 12, in Ogallala, Nebraska. The competition is sponsored by Farm Credit Services of America and Purina Animal Health.