NCW is the Consumer Promotion and Education committee of Nebraska Cattlemen. There is no extra membership fee to join NCW efforts. Some of the projects NCW participates in throughout the year include: 

  • Nebraska Beef Ambassadors Contest
  • Nebraska Beef in Schools Program - Powered by BEEF
  • Beef Outreach and Promotion events across the state
  • Beef in the Classroom project

If you are already a member of Nebraska Cattlemen, ask to participate in NCW by calling (402) 475-2333 or join here

2023 Beef Ambassadors

Collegiate Winner

Allison Walbrecht, Lincoln
University of Nebraska-Lincoln

Dual Senior Winners

Lilee Chevalier, Bennet
Senior at School Our Lady of Fatima Home School

JessaLynn Hudson, Belvidere

Recent graduate from Bruning-Davenport School 


  • Activity Book - PDF Download *handouts available for distribution
  • Kid Friendly Beef Recipes - PDF Download *handouts available for distribution
  • Beef's Top Ten - PDF Download *display available to be used at educational events - handout available for distribution
  • Simply Delicious - PDF Download *cookbooks available for distribution 
  • Build Your Burger - Poster Download *display available to be used at educational events
  • Good Life, Great Steaks - Poster Download *display to be used at educational events