LINCOLN, NE (June 13, 2023) - Nebraska Cattlewomen's NCW - Consumer Education and Promotion Committee are pleased to announce the results of the 2023 Beef Ambassador Competition held June 7, in North Platte, Nebraska.

Contest Judge Erin Laborie said, "The Nebraska Beef Ambassador Contest in a great opportunity for youth to expand their public speaking skills and help tell the beef production story. This year the contestants also has the opportunity to participate in a beef advocacy training and map out the next steps in the advocacy journey. Based on this year's contestants' depth of industry knowledge and ability to connect with consumers, I can say future of the Nebraska beef industry is bright."

2023 Beef Ambassador Competition Results

Collegiate Winner

Allison Walbrecht, Lincoln

University of Nebraska-Lincoln

Dual Senior Winners

Lilee Chevalier, Bennet

Senior at School Our Lady of Fatima Home School

JessaLynn Hudson, Belvidere

Recent graduate from Bruning Davenport High School


The Nebraksa Beef Ambassador Competition and Beef Advocacy Training provides an opportunity for future beef industry leaders, ages fourteen to twenty-four years old, to sharpen their advocacy skills and strengthen their knowledge of the key issues facing the number one industry in Nebraska. 

The Beef Ambassador Competition requires participants to address current issues facing the beef industry with both a written response and a mock media interview. The competition in seperated into two divisions, senior and collegiate. Cash prizes are awarded, and the two first-place division winners receive a belt buckle. The first-place junior and collegiate winners become official NCW Beef Ambassadors for a full year. They will work to educate consumers and students on the importance of beef. At the end of their one-year term, the collegiate Nebraska Beef Ambassador will be awarded a scholarship on behalf of the Nebraska Cattlemen Research and Education Foundation. 

Chandler Mulvaney, Director of Grassroots Advocacy and Spokesperson Development for the National Cattlemen's Beef Association, led this year's beef advocacy training and helped participants learn how to use advocacy to share their stories, interview strategies, and social media tools. 

The 2023 Beef Ambassador Competition and Advocacy Training was sponsored by Farm Credit Services of America.